Tag "World Cup"
The 2018 World Cup Digital Battle Pt. 2: The Belgium and Holland Bid
For part 2 of a 4 part series we turn our attention to the digital efforts behind the Holland Belgium bid for the 2018 Football World Cup.
Ambush Marketing or Good Integrated Marketing?
The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola.
Nike Wrote Its Future
A recent survey by The Nielsen Company* showed that Nike was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.
Empty Seats and Unsold Hospitality – A Successful South African World Cup So Far?
There were fears before the World Cup and now it is becoming a reality. Attendances at some of the games have been lower than expected and the blame is being firmly laid at the doorsteps of corporate, foreign and government ticket holders.
adidas beat Nike to win the World Cup
Herbert Hainer, CEO Adidas, speaks openly and honestly about his efforts to knock Nike off the Top Spot in 2010 by leveraging the firm’s $200 million World Cup sponsorship push to its full advantage.
Panini World Cup Sticker Albums – The Original Social Media
I have to put my hands up right from the outset and admit that I only have a casual interest in football. A quick scan of the results and league tables on a Saturday afternoon and the all too occasional trip to the Madejski Stadium to watch The Royals play but that’s about it.
The FA and social media – The Good, The Bad and The Ugly
A day which started out with great promise for the FA ended up being a very mixed one, and one that they probably learnt a lot about the social media world from, so without further ado – The Good, The Bad, The Ugly.
Walcott plays a PR blinder as FA/Capello lose out to Twitter
Tuesday was judgement day for England Manager Fabio Capello as he named the 23 men who will board the jumbo to South Africa for this month’s World Cup.
Nike’s new ‘Write The Future’ advert – genius!
Tomorrow’s Champions League Final between Inter Milan and Bayern Munich will see the Television debut of the Nike’s new epic football commercial. Not only will TV viewers love it but it is set to become another viral phenomenon as it gets tweeted and imbedded in blogs like this around the world.
