Nike’s new ‘Write The Future’ advert – genius!

Tomorrow’s Champions League Final between Inter Milan and Bayern Munich will see the Television debut of the Nike’s new epic football commercial.  Not only will TV viewers love it but it is set to become another viral phenomenon as it gets tweeted and imbedded in blogs like this around the world.

The ‘write the future’ ad shows how footballers such as Wayne Rooney, Cristiano Ronaldo and Didier Drogba have the ability to change their destinies with one pass on the looming World Cup stage.

Directed by renowned Hollywood artisan Alejandro G. Iñarritu (21 Grams, Babel), the ad features guest appearances by Roger Federer, Kobe Bryant and, in a moment of sheer comic genius, Homer Simpson (is hillarious and worth waiting for).  Seeing a bearded Rooney living in a caravan is a great touch as well.  Hats off to Nike for this one.

I’m sure you will love it as well and is well worth a few minutes of your Friday afternoon…….. enjoy!

Write The Future from Nalden on Vimeo.

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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