Tag "twitter"

Tiger Woods Twitter Q&A Session

The former world no.1 golfer was having a lesson in how to use twitter and a Q&A was a great way of learning how to respond as well as gain more followers….and more respect from sceptics to his appearance on the platform.

Glamorgan Cricket – PR & Social Media #Fail

The Welsh club have created a PR storm with captain, director of cricket and chairman resigning but what have they done on their social networks to deal with it? and what presence do they actually have?

The 2018 World Cup Digital Battle Pt.4:The England Bid

The official site of the England bid has much of what we have seen elsewhere. However, it differentiates itself from the others we have seen by the way it knows its audience (the global football fan) and allows the reader to get involved – and in so many ways.

The 2018 World Cup Digital Battle Pt.3: The Russian bid

The theme of the Russian 2018 Football World Cup bid is ‘Ready to Inspire’. The official website features this slogan big and bold using Arsenal star Arshavin as the backdrop. Given the low numbers of followers in social media (only 50 on facebook) it would appear that the website has failed to inspire fans.

The 2018 World Cup Digital Battle Pt. 2: The Belgium and Holland Bid

For part 2 of a 4 part series we turn our attention to the digital efforts behind the Holland Belgium bid for the 2018 Football World Cup.

Human or Corporate – How Should You Approach Twitter?

Most twitter accounts are nameless, faceless corporate entities but more putting a human touch to their online presence. Does it matter which you do and does it affect your success?

Is there such a thing as too much content on a Facebook page?

There are no set guidelines as to how to run a Facebook Fan Page or a book to tell you what/when/why when starting out so we do have to make it up a little as we go along. One of the most difficult balancing acts to achieve is on the amount of content.

The digital battle behind the bidding for the 2018 Football World Cup (Part 1 of 4)

FIFA will officially appoint the host nations for both the 2018 and 2022 World Cups on December 2nd, in Zurich. For the 2018 tournament there are 4 bids in total coming from Portugal and Spain (together), Belgium and Netherlands (together), Russia and finally, closer to home, England. Focusing on digital content and social media each week for the next 4 weeks, we will appraise and compare each of the 4 European bids for the 2018 Football World Cup.

Phil Neville trending worldwide on Twitter explained

Ok, today has been weird with Phil Neville trending on Twitter around the world. Not what or who you would expect on a normal Thursday for football in the UK.

Athletes & Social Media – Spreading the Word for Sport and Brands

One of my focuses over the past few weeks has been to look into how we can utilise athletes in helping the business with its goals. Here are my thoughts…..