Tag "technology"

MANCHESTER CITY LAUNCH CITYMATCHDAY – THE WORLD’S MOST IMMERSIVE SECOND SCREEN APP

Barclays Premier League Champions, Manchester City have become the first Premier League Club to launch a dedicated second screen matchday app with live video replay technology.

Digital Sport Interviews…. Shergul Arshad, CEO of Mondogoal & former Head of Digital at AS Roma

In the first ‘Digital Sport Interviews…’ video, I get to chat with the CEO of Mondogoal (and ex-Head of Digital at AS Roma) Shergul Arshad about fantasy football, digital and AS Roma.

Connecting Your Audience to the Sport

The possibility of connecting with each and every fan and deliver tailor made content directly to them has never been more real thanks to the continually and rapidly developing digital landscape.

Harnessing the Power of Mobile to Provide the Ultimate Fan Experience

Gust article from David Johnson, Creative Director at Skylab. He talks about the opportunities mobile is creating with social media & sports, continuous Wi-Fi and the evolving world of online purchasing.

The revolution will be broadcast in 6-seconds

Luca Massaro speaks with Michael Litman, founder of Brandsonvine and now also new specialist micro-content agency Burst, to find out a bit more about Vine and its use in sport

RFID DRIVES SOCIAL INTERACTION AT THE RYDER CUP

The introduction of Radio Frequency Identification (RFID) at this year’s Ryder Cup has proved a huge success with almost 45,000 interactions across the six day tournament, 23-28 September.

Europe retain the Ryder Cup – How it played out on social media

Europe retained the Ryder Cup at Gleneagles in Scotland. But how did it play out on social media channels such as Twitter, Facebook and YouTube?

RFID Digital Activations Will Give Ryder Cup Fans Best Experience Ever

RFID technology will be used to ensure that this weeks Ryder Cup is the most technologically advanced golf event ever and is being used by sponsors including BMW, Standard Life Investments and Johnnie Walker

How will wearable technology impact social marketing for sports brands?

Where will wearables position in the social media marketing mix? We Play’s Saf Hossain offers his thoughts into what is going to be a massive market with Google Glass and the new Apple Watch leading the way into the mainstream

The Sports Technology Awards – Celebrating the Sector’s Cutting Edge

Now returning with the 2015 event the Sports Technology Awards, a British creation, are the only initiative worldwide dedicated to championing and celebrating innovative and inspiring advances in sports technology