MANCHESTER CITY LAUNCH CITYMATCHDAY – THE WORLD’S MOST IMMERSIVE SECOND SCREEN APP

Barclays Premier League Champions, Manchester City have become the first Premier League Club to launch a dedicated second screen matchday app with live video replay technology.

Launched ahead of City’s upcoming derby clash with Manchester United which is set to be viewed by millions around the world, the new app is packed with exciting and innovative features.

Fans will be able to take control of the action on the pitch by re-watching and analysing on field play, instantly from their mobile devices.

Whether supporters are sitting in their favourite seat at the Etihad Stadium, on the move, or watching from their sofa on the other side of the globe, Manchester City’s new smartphone app will transport them behind-the-scenes to the heart of the action on matchday.

Initially available to download for free on iPhone and Android, CityMatchday will enable legions of fans from across the world, from Beswick to Buenos Aires and Burnage to Beijing to experience CityTV Live, in the palm of their hands.

The next best thing to being in the Etihad Stadium, CityTV Live is one of three video channels available through the app and is crammed with exclusive, live behind-the-scenes video content including the line-up announcement and pre-match player interviews as they step off the team bus.

Users can also watch live footage direct from the players’ tunnel, the post-match managers’ press conferences, and in-match and half-time commentary from Club pundits, fans and special guests.

In addition to CityTV Live, users watching the game at the Etihad Stadium can harness the power of the recently introduced free, high speed WiFi to stream two additional live video channels to their mobile devices.

A ‘Highlights’ channel will allow fans to watch multi-camera angle replays of important incidents in the match, including those conversation-shaping controversial decisions.

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Meanwhile, Tactical Cam will give fans a view of the match from high above the pitch, providing a unique look at formations, passing and pressing lines, and other tactical movements.

A ‘rewind 30 seconds’ function will also be available across all the live in-stadium video channels, giving fans the ability to rewind at the touch of a button.

Commenting on the launch of CityMatchday, Manchester City’s Director of Media and Fan Relationship Management, Diego Gigliani, said:

“Football is much more than just the 90 minutes on the pitch.  The matchday ritual begins for many fans the moment they wake up in the morning.  The anticipation during the build up to the game and the emotions afterwards are what makes it so special. This is what we wanted to try and capture and share with our fans, wherever they’re supporting us from.

“As a Club, we have always prided ourselves on digital innovation and continually trying to push the boundaries of what is possible to ensure our fans have a great time supporting their team.  This philosophy not only lies at the heart of our fan engagement, but also our aim to create the world’s most immersive digital matchday experience.”

In addition to its exclusive live video channels, the CityMatchday app comprises all the benefits and functions you’d expect, designed to keep fans engaged, informed and on the edge or their seats.

To encourage interaction and participation among fans, the app offers supporters the chance to play several simple but fun games throughout the build-up and the match itself, such as Guess the Starting Eleven, Guess the Score and Scorers, Be the Ref and voting for the Man of the Match.  Participants will earn points based on correct answers, with prizes awarded to each matchday’s highest scorer.

Fans who love the science behind the beautiful game will be able to feast on real-time match stats and graphics ranging from possession, attempts on goal, fouls, off-sides and corners to name but a few.

Additional features include live radio commentary from the BBC, real-time score updates from other matches, team sheets, league tables, photo galleries, and a live blogging ‘wall’ that pulls in photos, tweets, and Vines from across the social conversation.

Fans will be able to get up close and personal with the CityMatchday app for the first time during the build-up to City’s derby clash with Manchester United, on November 2nd.

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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