Tag "technology"
The Socialympics
Iain takes a brief look at the new legislation that has been enacted, what an infringing act consists of, the defences and exemptions , penalties and gives some suggestions as to what a brand (a non-official sponsor) should do at this months London 2012 Olympic Games.
The Potential of F-Commerce for Sports Organisations
Recent media attention has been on the failure of f-commerce initiatives, but is there still a way in which this can work? Guest contributor Rebecca Helmer looks at how it can (and has)
The England starting XI; if Twitter decided from the Euro 2012 squad
Leading social media monitoring software provider Brandwatch have been delving deeper into the online conversations around EURO 2012. Here is who is being talked about the most on Twitter from the England squad
adidas launch new Tumblr website to provide fans with a unique experience of UEFA Euro 2012
Today adidas announced the launch of their official Tumblr football profile which will see the world’s leading football brand use Tumblr’ sponsorship packages to showcase unique content from the world of football, on and off the pitch.
New UKSN Event: Sports Tech Meetup – 26th June (London)
After almost 2 years since the last UKSN run event, I’m delighted to announce the ‘Sports Tech Meetup’ in association with mobile app company Mobile Roadie. More details….
Digital Business & Sports: Breaking the Innovator’s Dilemma
guest post from Oscar Ugaz looking at how football clubs need top innovate to survive in the digital space and offering advice for clubs and marketeers
A Look at UEFA’s Digital Strategy around the 2012 Champions League Final
leading up to the UEFA Champions League final, UEFA used key digital platforms such as Google+, Facebook, Twitter, YouTube and Foursquare as well as a free Android smartphone application to share unique content from the UEFA Champions Festival with fans around the world.
Recent Foursquare Promotions Highlight Limitations of Location Based Services
location based services such as Foursquare offer a great opportunity for sports teams to continue to develop deeper and more engaging relationships with fans, and while it has been encouraging to see location based sports promotions starting in Europe with Foursquare it has also highlighted the limitations of the platform and the lack of flexibility
Social CRM & Sport
Here is the article I wrote recently for FC Business magazine to coincide with my workshop at Goodform’s ‘Sports CRM Summit’ at Wembley Stadium. The event was a great one and I will be writing up more from that shortly together with some decks from other speakers. So here is my take on Social CRM….
London 2012 launch mobile app
This weekend has seen the London 2012 organisers LOCOG release the first of two mobile apps, called ‘Join In’, that will be available to sports fans at the Games this year.
