Tag "social media"
Want to Watch the Big Game? No TV? No Problem
I set out a challenge for myself for this weekends UEFA Champions League Final. I wanted to see if I could let only the internet and social media keep me up to date with the game. The TV was in the next room, but I wasn’t going to let myself off that easy, I spent the next two hours on the computer to see if I could emmerse myself in the moment
The “Buzz” about Madrid
Since my social media interview with Real Madrid the club have made further moves into social media, and I recently had another chance to catch up with Oscar Ugaz, Online Marketing & Digital Business Manager at Real Madrid, to chat about Google Buzz.
How Grassroot Sport Can Go Digital
When you think of local footy you think Saturday afternoon, catching up with mates, reasonably priced hot dogs and some very cold weather. Technology doesn’t come into it, but that is starting to change. The Caufield Bears from the Southern Football League are one of the few local football clubs that have put an emphasis on digital technology.
Do you have Fans and Players or Customers and Employees?
Here’s an experiment for sports teams and organizations – Substitute the word ‘fans’ or ‘supporters’ for ‘customers’ and see how that impacts the thought process behind getting into social media and which departments should be involved or ‘own’ social media.
Do New Sports Teams Utilise Social Media To Create a Fan Base?
Gold Coast Football Club are the latest club to enter the AFL. As they prepare to enter their first year in the league, whilst still playing in the secondary league VFL, how do they establish a new fan base? Can they use social media to reach others in the football community that weren’t previously aware of them?
People aren’t Brands
For years, corporate brands have spent vast amounts of money sponsoring and aligning themselves to celebrities to accrue reflected value from the fans who are loyal to them. The theory is obvious, “people love this singer, actor, athlete etc…so if they become our brand ambassador, they will love us too”.
Fear This Deer: Milwaukee Bucks and New Media
On a recent trip to the US, Anthony Alsop caught up with Nick Monroe, who is the Head of New Media Development for the Milwaukee Bucks. He was nice enough to answer a few questions about the team, his other roles at the Bucks and how the Bucks came to be in new media in the first place.
Reading FC – How Social Media Can Win Me Back
Reading is a mid-table Championship football club that has lost my support over the last few years. Daniel McLaren looks at how they can use Social Media to win him round and boost their off-field activities in the process.
Exclusive Interview with Lotus Racing Team Principal Tony Fernandes
As Formula 1 moves onto the most iconic and beloved circuits on the calendar with the Monaco Grand Prix shaping the sporting weekend ahead, we spoke to the Tony Fernandes, Team Principal of the new Lotus Racing team, who gives a fascinating insight into the team’s modern approach to Formula 1.
When Facebook Connects With Sport
Over the weekend Tennis Australia, one of the best sports organisations for social media and digital technology in Australia, streamed live coverage of the Australia v Japan Davis Cup series.
