Tag "social media"

How Do Your Fans Tell If Twitter Accounts Are Real or Fake?

One of the problems many sports and company find is trying to distinguish to fans/consumers what are real accounts on Twitter and Facebook and what are fake. Here’s how you can make it easier for your fans.

IPC Releases Social Media Guidelines for London 2012 Paralympic Games

Yesterday saw the International Paralympic Committee release their guidelines on the use of Social Media during the games in London next year. In a refreshing change to the normal reaction to new technologies, especially those that affect communication, they are encouraging athletes to maximise its use.

Transfer Deadline Day – how to keep up to the second with news

We saw an explosion of activity on Twitter back in January as the football Transfer Window in the UK came to a close. Today is going to see an even bigger day online take place as rumours go flying around and reporters work until they can do no more. Who would want to miss out on this fun day of mayhem?! Here’s how to keep up with the action…

Fan generated content is the key to sports social media

Having blogged about how sports and teams can use social media for a while now, the most surprising thing I have noticed has been the lack of fan generated content used by sporting bodies and institutes.

QPR and Social Media

With the recent takeover of the club by businessman Tony Fernandes and his immediate impact on the club (new signings in the pipeline, reduction in ticket prices). My thoughts turned to what may change within the club from a digital point of view as well.

20,000 tune in for 1st ever FA Cup game live on Facebook

1,149 people turned up to the stadium in Ascot (a great result for the club) and over 20,000 people tuned in to Facebook to watch the game online. This could have been seen as a gamble by the FA and Budweiser UK as this had not been tried before

Ryan Babel has his Twitter account hacked

This afternoon ex-Liverpool winger Ryan Babel found out about the pain that hacking can be. There have been cases when this has happened to corporate accounts but I think this is forst time a footballer has fallen victim.

Indesit to Launch Football Social Media Campaign

Indesit has appointed We Are Social to manage its global social media activity for its sponsorship of four European teams, including Arsenal and AC Milan.

Creating Great Online Content: Novak Djokovic impersonates Maria Sharapova!

By producing a really funny, sharable video and associating with it is a great way for a brand to use the digital space and change the way people (consumers) perceive it. This is one ways brands should be using the digital space should be for.

Guide to Facebook EdgeRank and Insights – what you need to know and why

My recent days have been filled with Facebook Insights….an exciting life I lead you can see! The interesting part from my perspective has been to look beyond the fans counts and see what is really happening on pages