Tag "soccer"
Leeds are the real United for Online Merchandise Conversion
This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been
American fan engagement would not work in the Premier League
Not long ago, I read an article in The Drum written by digital consultant Chris Bishop and entitled ‘Why English football sucks at fan engagement – and Americans are in
Everton Partner with Liverpool Hope University for Data Driven Initiatives
Everton FC have announced a partnership with Liverpool Hope University, as the club aims to optimise its fanbase growth and commercial development using new technology and advanced research methods. The
Is Manchester United v Liverpool really going to be the cure for Sky Sports’ illness?
When ratings are poor, things look bad. But sometimes you have to look beyond the numbers and see what’s really happening. That’s the position Sky Sports are in at the
TAG Heuer’s partnership with the Premier League makes life easier for referees
At the start of the new football season teams have new kits, players have new boots, and fans have new players to shout for. Everyone loves a shiny new thing