Tag "rio 2016"

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The recent success within Women’s Sport is only the tip of the iceberg

With the sustained investment, effort and success within women’s sport over recent years we want to understand more about the thoughts of the sports industry and community – what has

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Neymar: the marketer footballer who reaches new levels of influence

Whatever you think the definition of a football is, you probably have to change it these days. And whatever you think makes a player valuable, change that too. Men like

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PODCAST: BBC Sport’s Head of Digital & Radio, Ben Gallop, on 18 years at BBC, Rio 2016 + more

1-2-1 interview with BBC Sport’s Ben Gallop where Dan talked to him about Rio 2016, his 18 years at the broadcaster, opportunities for ‘minority’ sports with digital and what’s next for the BBC.

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Intel enlist Michael Phelps for new ad, and hint at exciting times ahead for sport

Next Monday, look out for a new partnership between sport and technology, as Michael Phelps teams up with Intel. On Monday 17th October, Intel will launch their partnership with 28-time

Team GB renew out of home partnership in bid to capitalise on Rio 2016 buzz

Following Team GB’s record-breaking showing at Rio 2016, the British Olympic Association (BOA) has extended its contract with official ‘Out of Home partner’, Ocean, in a deal which will run

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Delivering BBC Sport’s social media offer for the Rio Olympics

Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow

Rio 2016 viewing figures show online streaming is not the future – it’s the present

The Olympic Games comes around every four years, and so whilst it’s always tempting to compare the current games with the previous ones, there’s always a mitigating factor: the last

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Why didn’t Rio 2016 create the marketing splash we were all waiting for?

The Olympic Games: one of the biggest sporting stages in the world, but an expensive stage for brands who want to make a scene. There was much chatter before the games

Despite the scandals, sport is still able to articulate the human experience

Over the past couple of years, sports administration has suffered scandal after scandal. From doping to financial irregularities, corruption and bidding bribery, it seems that no sport is safe. It

The Olympic Games is a game changer for innovation – and that’s why we love it

The Olympic games is a great place to see innovation. From the athletes on show innovating in their given sports to the coverage, the advertising, the architecture and organisation –