Tag "Olympic Games"
Winter Olympics will be an insight into the current power of live streaming
The Winter Olympics this February will be a chance to see just how much clout the new phenomenon of ‘free-to-air’ live-streaming really has.
How Wimbledon, The Open and The Olympic Games keep social media presence all year round
Staying relevant all year round is a tough task when you’re months away from the event. But some major sporting events are cleverly engaging with their fans on social media all the time.
Is Manchester United v Liverpool really going to be the cure for Sky Sports’ illness?
When ratings are poor, things look bad. But sometimes you have to look beyond the numbers and see what’s really happening. That’s the position Sky Sports are in at the
Team GB renew out of home partnership in bid to capitalise on Rio 2016 buzz
Following Team GB’s record-breaking showing at Rio 2016, the British Olympic Association (BOA) has extended its contract with official ‘Out of Home partner’, Ocean, in a deal which will run
Are Discovery the latest provider to aim to launch the ‘Netflix of Sport’
The other week, we wrote about the exciting possibilities the new ‘Netflix of Sport’ would present for the online streaming of sport in the future. The German company behind that
Delivering BBC Sport’s social media offer for the Rio Olympics
Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow
Rio 2016 viewing figures show online streaming is not the future – it’s the present
The Olympic Games comes around every four years, and so whilst it’s always tempting to compare the current games with the previous ones, there’s always a mitigating factor: the last
The Olympic Games is a game changer for innovation – and that’s why we love it
The Olympic games is a great place to see innovation. From the athletes on show innovating in their given sports to the coverage, the advertising, the architecture and organisation –
Rio 2016 shows that even in the digital marketing era, age-old principles apply
The Greatest Show on Earth has entered our lives. Swimmers and cyclists entertained us this weekend, fighting it out for medals, world records and glory, and other sports will get
The BBC signs a deal with Eurosport to show Olympics
In a huge save-of-face for Britain’s favourite free-to-air broadcaster, the BBC has struck a deal with Eurosport to show both the summer and the winter Olympic Games until at least
- 1
- 2
