Tag "manchester city"
The Open enlists Man City and Everton to boost ticket sales
Only a few weeks ago, Everton sealed a deal with The Open Championship ahead of the golf tournament’s return to Royal Birkdale in Merseyside this summer. The deal will see
Barcelona unveil new Hub to stimulate innovation in Sport
Over the past decade, FC Barcelona has established itself as one of the world’s most powerful football clubs. Their success on the pitch, domestically and internationally, remains unmatched. Yet despite
Man City give another example of how club created content can enrich the fan experience
There’s a ritual to watching sport. If you’re going to a game, you’ll have your own one beforehand. But even if you’re watching on TV there’s a routine: you watch
Club-produced content works wonders – but only if it’s done right
There’s sport, and then there’s all of the peripheral frills that surround it. From betting on sport and fantasy football, to the simple pleasure of the social experience; watching a
Digital Sport’s Weekly Wash-Up 3/2/17
Manchester City bus takes its first drive Before Manchester City’s match vs. West Ham on Wednesday, Man City posted pictures of their newly decked out team bus “driving through London”.
Snap Inc. partner with European clubs to launch football filters
Fans of major European football teams have been given virtual club-themed face paint on Snapchat. 13 bespoke, geo-specific lenses featuring top clubs in England, France, Germany, Italy and Spain will
Should we be worried about only getting access to sportspeople on social media?
It used to be that there was a line between the celebrity – or an institution – and the fan. Journalists would be the go-betweens. Long-form interviews in Sunday morning
Barcelona v Real Madrid: Premier League could lose global audience to La Liga sooner rather than later
Over the past few years, the organisers of Spain’s La Liga have been giving their league a shake to appeal to a global audience. The changes have mostly centred around
American fan engagement would not work in the Premier League
Not long ago, I read an article in The Drum written by digital consultant Chris Bishop and entitled ‘Why English football sucks at fan engagement – and Americans are in
Trick or Tweeting: the Premier League’s best displays of Halloween spirit
Tonight marks the final night in the month of October, or as it is better known to those prone to mischief and merriment, the long-awaited holiday of Halloween. Partying, pumpkin
