Tag "Lionesses"
Why England v USA is the perfect platform for growing women’s football
The Women’s World Cup is a catalyst for interest in women’s football and the England v USA semi final is the perfect platform for growth.
Backlash felt by Three UK shows ambush marketing is risky at Women’s World Cup
Ambush marketing always takes place at major sporting events – but will brands think twice this time if they’re not already stumping up cash to support the women’s game?
Lionesses squad announcement aims to make similar marketing campaigns obsolete
The goal for the England women’s team World Cup squad announcement was to raise profile of the players – ensuring that similar marketing campaigns will be unnecessary in the future.
England squad announcement shows the nuanced differences between promoting men’s and women’s football
The England women’s squad announcement garnered acclaim from the public and best served the needs of the team.
How Digital Can Help Grow Women’s Sport
Momentum is gathering in women’s football. The World Cup is generating interest from all corners of the globe and there’s investment coming into the wider game (both club and international)
Twitter is the place to be to follow the Women’s Football Awards 2018
Twitter is the place to be if you want to follow the 2018 Women’s Football Awards!
