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DS London – Women’s Sport and Digital with the World Cup on the horizon

May 23, 2019 @ 6:30 pm - 9:30 pm

Women’s football is the last great growth area of a sport whose men’s game has fans and celebrities all over the world.

With European teams dominating the sports headlines in all corners of the globe and with even midtable Premier League players considered stars there’s only so much further growth the sport can aim for. Bringing La Liga games to the US might be one way of doing that, but even then MLS is growing in that country – there’s no existential need to bring European leagues to North America.

Instead, we will ask how women’s football can position itself as the sport’s final growth area in order to attract as much interest and investment as possible.

With the 2019 World Cup in France on the horizon and with brands considering spending money on the inspirational stories that women’s sport offers, there is plenty of scope for success in a game that’s growing bigger by the year.


May 23, 2019
6:30 pm - 9:30 pm
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