Momentum is gathering in women’s football. The World Cup is generating interest from all corners of the globe and there’s investment coming into the wider game (both club and international) from some very big names. But once the World Cup is over, where do we go from there?

Digital Sport’s July event brings together a panel of experts to discuss what happens next:

Panel

Twitter – Bruna Zanin-Juresic, Global Sports Partnerships
Visa – Adrian Farina, Head of Marketing, Europe
Engine Sport – Lisa Parfitt, Managing Director
Endeavor – Robin Clarke, SVP International

Moderator

Football Writers’ Association – Carrie Brown, Chair

The World Cup in France will to be the biggest footballing party that the women’s game has ever known, and the breadth of coverage shows that.

Over the last few months, we’ve also seen the likes of Visa and Boots investing heavily into women’s football specifically. But the hard work has to start in the afterglow of the World Cup.

How does the sports industry build on the interest this summer has created to ensure that the club game and future international tournaments continue to build on the platform we now have? We can’t rest on our laurels and congratulate ourselves on a job well done this summer – now’s the time we really have to start to grow the game.