Tag "Instagram"

Barcelona’s 50m Instagram followers: Will the others ever catch up?

Spanish football giants FC Barcelona have become the first football club to reach 50m followers on social media platform Instagram. ???? We are now 5️⃣0️⃣ million fans on https://t.co/YlIW7rNkri ????

Apple partner with Bayern Munich to bring fans closer still to footballers

There has always been some sort of a link between music and football – a working class sport and a working class sound going hand in hand through style and

Live video could make the influencer landscape unrecognisable in the coming months

Last week, the Economist published a handy little chart to show just how much money social media influencers can make just by posting to their social channels. Quite a lot

Stade de Reims closes down all its social networks for the Champagne derby

There’s a big derby in France’s second division, Ligue 2, on Monday night. Perhaps you didn’t know that! Well, with falling attendance rates at football games in France, teams are

Chelsea’s new Instagram hit, and the importance of creativity

Issues around holding the broadcast rights to sporting events can force people to get creative. If you’re unable to show a goal or a touchdown, then use your imagination and

Paul Pogba and the rise of the Social Media footballer

Social media is now of unprecedented importance to footballers. That’s probably not a controversial statement, and it’s probably only going to become even more important. But a player’s presence on

The top most-followed footballers on social media is a surprising list

When it comes to footballers on social media, there seems to be a new gaffe of some kind making the news every week. Now and then, there’s something good to

Twitter to discontinue Vine

Twitter has today announced that it will be shutting down Vine. Vine pioneered short-form video and revolutionised Twitter when it launched in 2013, but its growth has been stunted by

Football League clubs’ digital reach revealed – why getting on technology early is vital

We all know about the social media presence of footballers, and of Premier League football clubs. We all know about the gaffes and the terrible tweets and the activation of

Delivering BBC Sport’s social media offer for the Rio Olympics

Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow