Tag "Football"

The England starting XI; if Twitter decided from the Euro 2012 squad

Leading social media monitoring software provider Brandwatch have been delving deeper into the online conversations around EURO 2012. Here is who is being talked about the most on Twitter from the England squad

adidas launch new Tumblr website to provide fans with a unique experience of UEFA Euro 2012

Today adidas announced the launch of their official Tumblr football profile which will see the world’s leading football brand use Tumblr’ sponsorship packages to showcase unique content from the world of football, on and off the pitch.

Digital Business & Sports: Breaking the Innovator’s Dilemma

guest post from Oscar Ugaz looking at how football clubs need top innovate to survive in the digital space and offering advice for clubs and marketeers

A Look at UEFA’s Digital Strategy around the 2012 Champions League Final

leading up to the UEFA Champions League final, UEFA used key digital platforms such as Google+, Facebook, Twitter, YouTube and Foursquare as well as a free Android smartphone application to share unique content from the UEFA Champions Festival with fans around the world.

Recent Foursquare Promotions Highlight Limitations of Location Based Services

location based services such as Foursquare offer a great opportunity for sports teams to continue to develop deeper and more engaging relationships with fans, and while it has been encouraging to see location based sports promotions starting in Europe with Foursquare it has also highlighted the limitations of the platform and the lack of flexibility

#RonaldoLIVE – fans get chance to challenge Real Madrid star

This Thursday (17th) will see Cristiano Ronaldo take on a live challenge with fans through his Facebook page. Find out more here….

Vauxhall Offer England Fans Chance to go Home or Away

Vauxhall has this week launched a brand new Facebook competition giving England fans the opportunity to support Roy Hodgson’s men either at Home and Away this summer

Liverpool launch new kit across social

Liverpool last night launched their new kit across Facebook, Pinterest, YouTube and were trending on Twitter. So how and what did they do? We get under the skin of the campaign with great insight from the club itself.

Nice campaign by AC Milan – celebrating 10m Facebook fans

AC Milan linked up with sponsors adidas to promote the fact that they have managed to break the 10m fan barrier on the official Facebook page.

Rangers FC use Facebook tease to launch new kit

Rangers used the Facebook cover photo area to tease out the launch of their new kit last week. A kit that celebrates both their 1972 Cup Winner Cup Final winning team and the clubs 140th anniversary