Tag "facebook"

Instagram’s continued growth shows it’s surpassing Twitter, and everyone has to react

It’s hard to pinpoint it. The growth of social media platforms is something akin to hair growth: you only know it’s happened when it’s time to get it cut. There

Perform Group’s Goal.com snaps up UK media rights to the FIFA World Club Cup

Football publisher Goal has snapped up the UK media rights to the FIFA World Club Cup. The now-traditional yearly tournament takes place every December, and features the winners of each

Podcast: Steven English of Williams F1 on the balancing act of social media

It doesn’t matter what your brand is, but if you have one at all then we’re long since past the point where we’ve accepted that a social media is a

Bayer Leverkusen’s impressive efforts to grow in North America could be about to bear fruit

Football clubs are the kind of institutions which are looked up to in a community. As pillars of their surrounding areas, there has always been some obligation to embody the

World Cup 2018 Series: A look at international football on social media in Russia

This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This

Inter Milan launch exciting new media project to celebrate club’s history

The last few months has a trend has been growing among football clubs who are moving into the content creation sphere like never before. Recently, we’ve seen Juventus partner with

Weekly Wrap: Arsenal and Man City take centre stage, but Facebook and Amazon are the story

This week’s social media news might well be dominated by questions over whether it was right for Arsenal’s Twitter account to tweet directly to a journalist whose combined 11 ahead

Facebook to live stream 47 college basketball games in the US

It’s no secret that Facebook is looking to expand its presence in the sporting world and become a real sport broadcaster. The strategy continues with a new partnership between the

Podcast: Common Goal and social media highlight just how different it is to be a footballer

Being a famous athlete is so very different from being anyone else, and Common Goal and StreetFootballWorld are the perfect vehicle for harnessing that.

DraftKings, the new kid on the live-streaming block, will stream EuroLeague basketball in the US

It’s not just Twitter, Facebook and Amazon who are racing to grab the media rights to as much live sport as possible: it seems that almost everyone is interested in