Tag "facebook"

The 2018 World Cup Digital Battle Pt. 2: The Belgium and Holland Bid

For part 2 of a 4 part series we turn our attention to the digital efforts behind the Holland Belgium bid for the 2018 Football World Cup.

Is there such a thing as too much content on a Facebook page?

There are no set guidelines as to how to run a Facebook Fan Page or a book to tell you what/when/why when starting out so we do have to make it up a little as we go along. One of the most difficult balancing acts to achieve is on the amount of content.

The digital battle behind the bidding for the 2018 Football World Cup (Part 1 of 4)

FIFA will officially appoint the host nations for both the 2018 and 2022 World Cups on December 2nd, in Zurich. For the 2018 tournament there are 4 bids in total coming from Portugal and Spain (together), Belgium and Netherlands (together), Russia and finally, closer to home, England. Focusing on digital content and social media each week for the next 4 weeks, we will appraise and compare each of the 4 European bids for the 2018 Football World Cup.

Facebook Deals Launched – Can Sport Benefit?

This week has seen the US launch of the new model for Facebook Places as businesses look to make the most of the Facebook popularity and the ‘must-have’ geolocation technology.

Athletes & Social Media – Spreading the Word for Sport and Brands

One of my focuses over the past few weeks has been to look into how we can utilise athletes in helping the business with its goals. Here are my thoughts…..

how do you make social media work internationally and locally?

One topic that has been on my mind in recent days has the thought, when working with an international brand, is how do you make social work on both an international and local basis?

Do you know your audience?

When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark. But is this the right audience for you?

How you can follow the 2010 Ryder Cup

The biggest event in the golfing calendar is almost upon us and what better time to have a look in how it will be integrating the latest technology.

Why someone needs to train athletes on using Social Media!

After a summer of high profile gaffs on Twitter you may have thought that athletes would have learned and been more careful with what they say on social media sites…. but no

Man United Facebook Page passes 2.5m (and claims EPL top spot)

One of the newest and fastest growing Facebook Pages is the official Manchester United page. In the the two months it has been up it has grown to 2,589,988 (23 Sept) which is a staggering surge.