Tag "facebook"
How Grassroot Sport Can Go Digital
When you think of local footy you think Saturday afternoon, catching up with mates, reasonably priced hot dogs and some very cold weather. Technology doesn’t come into it, but that is starting to change. The Caufield Bears from the Southern Football League are one of the few local football clubs that have put an emphasis on digital technology.
Reading FC – How Social Media Can Win Me Back
Reading is a mid-table Championship football club that has lost my support over the last few years. Daniel McLaren looks at how they can use Social Media to win him round and boost their off-field activities in the process.
When Facebook Connects With Sport
Over the weekend Tennis Australia, one of the best sports organisations for social media and digital technology in Australia, streamed live coverage of the Australia v Japan Davis Cup series.
How could David Haye utilise social media?
David Haye has the world at his feet. He doesn’t struggle to get coverage and let’s be honest, he’s doing just fine without social media, but, I feel if Haye was to utilise the tools at his disposal he could become one of the world’s biggest sports stars.
SportBusiness Group Sport & New Media Conference
It has been a novel feeling this last couple of weeks with the UKSN site being seen as a viable press source with an invite to the Puma Media Launch last Tuesday and this week seems me attend the SportBusiness Group Sport & New Media Conference in Manchester.
The Boat Race: A Social Media opportunity floating away
One of the finest traditions in sport takes place this weekend, but if you spend most of your time on Social Network sites you may not even know. Rick Liebling looks at an opportunity missed this weekend.
The Limits of Social Media
What are the limitations as well as the benefits of Social Media within sport? Mark Segal looks into arguments on both sides about the ‘have to be on’ medium.
Real Madrid and Social Media
To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real’s Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.
Does Cricket Get Social Media?
Following on from Ash Read’s article on the Facebook and Twitter Premier League, Daniel McLaren decided to take a look at one of our other major sports…cricket.
Do we really need to reinvent the press release?
Motorsport PR Consultant and Journalist Stuart Codling looks at whether the tradition Press Release is dead in the light of new media such as Twitter and Facebook. Or can the Press Release still play an important (if unsexy) role in an integhrated marketing strategy?
