Tag "facebook"
Club-produced content works wonders – but only if it’s done right
There’s sport, and then there’s all of the peripheral frills that surround it. From betting on sport and fantasy football, to the simple pleasure of the social experience; watching a
Live streaming will become the norm – but what important pitfalls have we missed?
We all know about the arrival of live streaming sporting events by now. One of the big revelations of 2016 was live video streaming on social media platforms, but if
The FA Cup enlists Millennials to boost its relevance once again
The FA Cup has a problem. Every year, there seems to be more debate about the ‘magic’ of the cup. From what used to be the most prestigious footballing competition
NBA’s foray into Facebook Live excites fans – but only in India
On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on Facebook Live. Although other pre-season and exhibition games have been
Nike targets our flabby social media habits in new ad campaign
2016 is over bar the shouting at New Year’s Eve parties, and 2017 is moving into position. Cue resolutions, poorly followed fitness regimens and diets abandoned by the end of
2017: The year Twitter brings internet live broadcasting to the main stream
2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly
Live video could make the influencer landscape unrecognisable in the coming months
Last week, the Economist published a handy little chart to show just how much money social media influencers can make just by posting to their social channels. Quite a lot
The world of sport shows how Facebook and Twitter are reaching a tipping point
It’s interesting how technology creates fads and how the further we go, often the further we look back. Sometimes we look back to a technology we discarded long ago as
Roger Federer shows that Facebook and Twitter live streaming is the future of fan engagement
Is live streaming a new dawn for social media in sport? Tomorrow (22nd December), Roger Federer will live stream one of his practice sessions on Twitter – or so he
Stade de Reims closes down all its social networks for the Champagne derby
There’s a big derby in France’s second division, Ligue 2, on Monday night. Perhaps you didn’t know that! Well, with falling attendance rates at football games in France, teams are
