Tag "BT Sport"

Digital Sport’s Weekly Wash-Up 23/09/16

Give Spurs’ social media man a medal! This was the week that the #PochettinoPose invaded social media feeds everywhere. The Tottenham manager appears to have constructed a signature stance for

BT Sport team up with Ericsson to bring Augmented Reality into your living room

Swedish technology company Ericsson have announced that BT Sport will be using their PIERO augmented reality software to bring their analysis to life. Thorsten Sauer, Head of Broadcast and Media

Are Amazon about to venture into the world of live sport broadcasting?

There have been rumours surrounding the broadcasting rights to some very big live sports for a while now. And quite a bit of that chatter seems to be popping up

Cardiff Blues use Beacon technology to bring fans through the gates

As the new season begins in many sports, clubs across the country are trying to decide how to attract fans to stadiums. If you don’t have some of the world’s

What can make traditional broadcasters relevant again?

Ok, ok, so the title may be a little harsh. But regardless of your viewpoint on the broadcaster/agency/digital platform paradigm, there’s no denying that traditional broadcasters are on a collision

Champions League final to be shown on YouTube free of charge

BT Sport has confirmed that the Champions League Final between Real Madrid and Atletico Madrid at the San Siro on 28 May will be shown live on BT Sport’s YouTube

NBA broadcasts first ever live match in 4K

The NBA showdown between the Toronto Raptors and the Orlando Magic became the first ever live match to be shown publicly in 4K with the NBA teaming up with BT Sport

BT Sport now home to the Scottish League Cup

BT continues to gain ground on its primary competitor Sky Sports after signing a deal with the Scottish Professional Football League (SPFL) to become the exclusive live TV broadcaster of

Sky beats out BT, seals five-year SANZAR deal

Sky Sport has managed to repel it’s prime competitors BT Sport in the rugby by sealing a five-year deal with Sanzar to televise the majority of the Southern Hemisphere rugby calendar.

A tale of how we followed football’s #DeadlineDay madness

With #DeadlineDay ever increasing in popularity, broadcasters continue to seek ways in which they can interact with their market and increase their brand awareness on the back of it.