Tag "apps"
Why Digital Assets are the Future of Sports Sponsorship
MediaCom’s Misha Sher recently said, ‘The sooner rights holders in sport realise that traditional sponsorship assets aimed at reach are increasingly less valuable, the sooner they can adapt to the ever-changing habits of their fans and expectations of their commercial partners.’ To my mind he is 100% correct, and it is about time someone said as much.
Solving the fragmentation problem by bringing fans the content they want
This is a sponsored guest post by Simon Ryley, Founder RightNow Digital. Very few digital platforms can satisfy a passionate fan’s thirst for content when it comes to the things
Luis Figo’s Dream Football launch app to give young footballers a chance
Luis Figo’s Dream Football company has launched an app aimed at allowed young footballers to catch the eye of scouts and professional teams. Last month, Figo said, (H/T SportTechie)“We are
Former Liverpool striker’s new app to bring outspoken opinion to football punditry
What’s the worst thing about football? Is it the astronomical wages paid to 19 year-olds who couldn’t care less about your club? Is it the low standard of the Premier
IBM Watson lets fans get closer to the action at this year’s US Open
With the US Open into its second week, tennis fans are well and truly hooked by now. And those tuning into the US Open app will be enjoying all the
Cardiff Blues use Beacon technology to bring fans through the gates
As the new season begins in many sports, clubs across the country are trying to decide how to attract fans to stadiums. If you don’t have some of the world’s
Premier League midfielder launches new app to engage with fans
Last season, for footballer Xherdan Shaqiri, was marked by two sensational goals. One coming in the Premier League for his club, Stoke City, and the other coming in Euro 2016
