Sports Revolution, in conjunction with Pocket App have teamed up to create a “Smart Park App” for the Queen Elizabeth Olympic Park which fully opened to events in April 2014.

Both companies were chosen by the London Legacy Development Corporation in a rigorous process that started in 2014, not long after the park opened.

The Olympic Park has attracted millions of visitors from around the world and the ‘Smart Park App’ has the mission to enhance visitors’ experiences as the numbers continue to grow. The features on the app will be customized to the user’s location, assisting the user on walks, tours, and the attractions the park has to offer.

The app will also allow users to adjust the content in order to satisfy their needs while visiting the variety of activities and environments offered at the Olympic Park.

With Olympic Park set to be home to West Ham United from the start of the 2016/2017 Premier League season, the app is expected to be extremely popular.

Chosen for their ability to use mobile technology in order to increase engagement, Sports Revolution’s Managing Director Kelly Williams said they were happy to be able to work with one of the city’s major venues.

“We have been thrilled to work with the London Legacy Development Corporation to deliver a state of the art app for visitors to an iconic London venue, Queen Elizabeth Olympic Park”, she said.

“Much of our work is geared towards enhancing experience through powerful content and relevant information, delivered directly to the user. This will play a big role in enhancing the park experience as visitor numbers grow during the coming year.”

London Legacy Development Corporation IT Programme and Change Manager Ben Edmonds said that it was important to them that the app added something to the experience of visiting the Olympic Park.

“Our initial design and development focus was in the areas of up-to-date information sharing, interactive wayfinding and the enhancement of the visitor experience; we feel that our app now supports these objectives well and going forward we will continue to develop and improve on its capabilities.”