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The value of communications in the sports industry
Even in the sports industry where results on the field typically speak for themselves, communication is becoming increasingly more important and valuable.
Is Sport Ready For Foursquare?
Geo-location platforms such as Foursquare and Gowolla have been much hyped and talked about over recent months but is the new social networking technology going to take off here in the UK?
Is Video The Future of Ticket Sales?
One of the most competitive parts of sports is the marketing behind the teams. How can fans be reached, without feeling like they’re being put under a full court press of advertising?
Is FIFA deliberately kicking themselves out of the Social Media World Cup?
South Africa 2010 is being billed as the ‘most social’ Football / Soccer World Cup of our generation. However, if you have a dig around the official website for this year’s tournament, you don’t really get that impression – in fact, it almost seems like FIFA are ‘anti’ social media.
The “Buzz” about Madrid
Since my social media interview with Real Madrid the club have made further moves into social media, and I recently had another chance to catch up with Oscar Ugaz, Online Marketing & Digital Business Manager at Real Madrid, to chat about Google Buzz.
Reading FC – How Social Media Can Win Me Back
Reading is a mid-table Championship football club that has lost my support over the last few years. Daniel McLaren looks at how they can use Social Media to win him round and boost their off-field activities in the process.
SportBusiness Group Sport & New Media Conference
It has been a novel feeling this last couple of weeks with the UKSN site being seen as a viable press source with an invite to the Puma Media Launch last Tuesday and this week seems me attend the SportBusiness Group Sport & New Media Conference in Manchester.
Real Madrid and Social Media
To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real’s Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.
Interview: Why Manchester City Get Social Media
In my Facebook and Twitter Premier League blog post I stated that in my opinion Manchester City have really set the bar for the other Premier League clubs in terms of social media and online presence, so it was great to get the opportunity to speak to Chris about the clubs use of social media.
