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Social Media in the Emerging Markets: India

Guest Post:  Aaron Syed Jaffery (@aaronjaffery) is Managing Partner of global digital sport consultancy NineteenEightyFour (nineteeneightyfour.co). Continuing the TIMBI – Social Media and Emerging Markets series, this week here at

Pepsi IPL takes Twitter integration to new levels for 2013

This year see’s the IPL ramp up its social presence, working in collaboration with Twitter and digital agency Pulse Innovations, to engage fans like never before

La Liga surpasses 100 million followers on social media

La Liga has increased its total number of followers on social media 25-fold since 2013 and now has profiles on 12 different platforms publishing content in over 15 languages. Digital

Putting on a show – Steve Elworthy on the delivery of this summer’s Cricket World Cup

The Cricket World Cup is a logistical challenge for England 2019. Hear from the man who’s running the show.

ESPN show how broadcasters have to allow for the changing faces of sports fans

ESPN’s latest innovation in live sports broadcasting shows how taking all types of sports fans into account is the best way to keep your audience interested.

Man United chief predicts major development in TV rights landscape

Amazon and Facebook will join the bidding for Premier League broadcast rights, or so predicts Manchester United chief Ed Woodward. On a regular conference call with investors, Woodward made the

The NBA killed Twitter wars, but were they right?

Rest in peace, NBA Twitter. Over the weekend, we laid the best of you to rest, never to be enjoyed again. Your life here was far too short, and we

DMS shoots game-winning content for the NBA in London

When the NBA comes to London every January, its growing number of European fans are treated to a true American spectacle. But with 1.3 million followers of the NBA UK

Digital Sport’s Weekly Wash-Up

Kings own the Suns This week we had a late candidate for tweet of the year. NBA side Phoenix Suns were pretty excited about the start of the new season and their first

Liverpool FC’s #winning online presence

When it comes to digital, Liverpool FC are cracking it. Realising just how switched on Liverpool FC are, NineteenEightyFour decided to delve deeper and identify what makes them an online winner.