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When Facebook Connects With Sport

Over the weekend Tennis Australia, one of the best sports organisations for social media and digital technology in Australia, streamed live coverage of the Australia v Japan Davis Cup series.

How could David Haye utilise social media?

David Haye has the world at his feet. He doesn’t struggle to get coverage and let’s be honest, he’s doing just fine without social media, but, I feel if Haye was to utilise the tools at his disposal he could become one of the world’s biggest sports stars.

Sport & New Media – a new conference for a new world?

Now that the dust has settled and we go about our daily business after the first ‘Sport & New Media Conference’ in Manchester. I have been staring at my notes from the day, lots of facts and figures taken down from presentations given by Ben Gallop from the BBC, Andrew Croker from Perform, Andy Smith from BUCS, Alastair Hill from comScore and Ben/Phil from Made By Fudge

SportBusiness Group Sport & New Media Conference

It has been a novel feeling this last couple of weeks with the UKSN site being seen as a viable press source with an invite to the Puma Media Launch last Tuesday and this week seems me attend the SportBusiness Group Sport & New Media Conference in Manchester.

Social video brings fans closer to brands

“Of all the amazing new technologies that are opening up possibilities to communicate and connect in the digital space, video is the one that holds the most promise” (Valeria Maltoni – Conversation Agent)

Andrey Arsharvin – Right Approach to Social Media, Wrong Tools

For non-football fans, Andrey Arshavin is Russia’s most talented and flamboyant player, currently plying his trade with Arsenal. His talents on the pitch are there for all to see but a recent article in the Evening Standard highlighted his willingness to engage with his fans in a far more personal and human way than many (if not all) of his Premier League counterparts.

The Boat Race: A Social Media opportunity floating away

One of the finest traditions in sport takes place this weekend, but if you spend most of your time on Social Network sites you may not even know. Rick Liebling looks at an opportunity missed this weekend.

The Limits of Social Media

What are the limitations as well as the benefits of Social Media within sport? Mark Segal looks into arguments on both sides about the ‘have to be on’ medium.

Real Madrid and Social Media

To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real’s Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.

Does Cricket Get Social Media?

Following on from Ash Read’s article on the Facebook and Twitter Premier League, Daniel McLaren decided to take a look at one of our other major sports…cricket.