Napoli becomes the first club to team up with Tinder

After selling Gonzalo Higuain to Juventus for one of the biggest transfer fees in footballing history, Napoli looked to have lost their talisman. They spent their money wisely, though, bringing in striker Arek Milik from Ajax in the summer.

The Polish international burst onto the Serie A scene in his first few weeks at the club, playing a major part in Napoli’s start to the season. He scored six league goals in the first month of the campaign before suffering a knee injury playing for his country and enduring a lengthy lay-off.

Since February, the Pole has found it tough to get back into the squad during his recovery, but over the last few months has made his comeback, scoring a late equalising goal for his side away to Sassuolo at the end of last month.

To celebrate his return to scoring (ahem), Napoli have teamed up with Tinder, “the world’s leading social app for meeting new people” (double ahem) to give fans the chance to match with their striker on the app and wish him a happy return. Milik will then personally pick his four favourite welcome back messages and respond to his favourites. He will also invite four of his fans to meet him in person.

“I’m really proud to be part of this unique and innovative initiative with Tinder, The fans here have always given me a warm welcome and it’s really amazing to be able to interact with them directly” said Milik. “Technology brings people together, just like sports, and I look forward to starting this new adventure.”

“We are happy to support Arek Milik and S.S.C. Napoli. Tinder is first and foremost a platform for meeting new people. We look forward to connecting fans with their favourite player,” said David Wyler, VP of Partnerships at Tinder.

Napoli has become the first football club to partner with the popular dating app in a novel way to bring fans closer to their new signing who hasn’t had much luck with injuries and form since before Christmas.

This is the fans’ big opportunity to make sure he feels the love.

About author

Chris McMullan
Chris McMullan 831 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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