KIN Partners, one of the leading independent sport and entertainment companies globally, has been appointed by Real Madrid C. F. as a commercial sales partner.

The arrangement sees KIN support the reigning Spanish Champions – who were recently named the world’s most valuable club* – as its lead agency on selected partnership opportunities.

The full-service agency will represent the 13-time European champions by leading their search on selected upcoming partnership projects.

Real Madrid C. F.’s current commercial roster is among the most profitable in club football, representative of the stature of an institution that has been independently named the most valuable and strongest brand in the global game in each of the past two years**.

Commenting on the collaboration, Partner and Head of Sport at KIN Partners, Onur Yegenoglu, said: “Real Madrid C. F. is the most recognisable and successful club in world football offering some of the most valuable partnership opportunities that exists across all sports globally. The club is the biggest football brand worldwide across all key measures and it is an honour for KIN Partners to be representing this legendary institution.”

Alex Wicks, Real Madrid C. F. Global Head of Partnerships, stated: “Real Madrid C. F. aspires to work with the very best individuals and organisations in its constant search for excellence, both on and off the pitch. With hundreds of millions of fans worldwide, including a young and diverse supporter base, we deliver an exclusive brand marketing platform. KIN Partners’ proven track-record of working with the biggest global names and brands in sport will help us further realise our top potential.”

“Real Madrid C. F.’s sustained success, both on and off the pitch, is what makes the club the most valuable brand in football. The global opportunity Los Blancos present to partners is unrivalled in the world of sport and entertainment”, added KIN Partners Founder and CEO, Simon Oliveira.

In 2020, Real Madrid C. F. returned to the pinnacle of Spanish football claiming its 34^th LaLiga crown and 11^th Supercopa de España title. The club also launched its first ever women’s team, in the Women’s Spanish First Division.

Off the pitch, the club has expanded its commercial offering this year by launching Real Madrid Next – a collaboration with high-performance technology-focused start-ups.

The collaboration with Real Madrid C. F. marks another key milestone for KIN Partners. Since its inception in 2013, KIN has worked with some of the biggest icons of recent times, including David Beckham, Usain Bolt and Neymar Jr, developing a track record of delivering significant endorsement deals for its clients, focussed on maximising the intellectual property of its partners and leveraging the company’s relationships with top-tier brands around the world.