Huge ‘windfall of exposure’ for Man City’s and Chelsea’s front-of-shirt sponsors as the value of reaching the Champions League Final is revealed

Chelsea and Manchester City’s front of shirt sponsors, Three and Etihad Airways, are to receive exposure worth an estimated £4.2m when they meet in the all-English Champions League Final on

Castore and Wolves team up to sign multi-year kit deal

Sportswear firm backed by billionaires makes first move into Premier League Castore sportswear has agreed a multi-year partnership with Premier League football side Wolves to become the club’s new on-field

Everton Employ Piing To Maximise Fan Engagement

Everton fans who arrived early for yesterday’s Premier League clash with Wolves at Goodison Park (19 May 2021) had the opportunity to take part in interactive games prior to kick-off.

UEFA Women’s Euro 2022 Targets Full Stadiums To Accelerate Growth Of The Women’s Game

Over 700,000 tickets available for the biggest women’s European sport event ever Tickets priced from £5 – £50, with over half a million tickets available for £25 or less 13

AC Milan Boosts Chinese Profile With Opening Of New Office And Launch Of AC Milan Academy

AC Milan has further expanded its presence in the Chinese market with the opening of a new office in the market and with a new partnership with China’s premier sports

LaLiga Remains Exclusive On DAZN For Another 5 Years

DAZN and LaLiga extend their successful cooperation in Germany and Austria for another five seasons DAZN will continue to broadcast all Spanish Top Division matches, including ElClásico, live and exclusively

European Tour, Ryder Cup Europe and Two Circles create Tour Consumer Experiences

The European Tour and Ryder Cup Europe today announced Tour Consumer Experiences, an 11-year strategic venture with industry-leading sports marketing and data technology company Two Circles. Tour Consumer Experiences will

Rugby League World Cup 2021 and The National Lottery Announce Major Partnership

The National Lottery announced as an Official Partner of RLWC2021, which includes becoming an Official Partner of the RLWC2021 CreatedBy Capital Grants programme The multi-million-pound investment in RLWC2021 further supports

WorldSBK Secures Eurosport Coverage in New Long-Term Agreement

MOTUL FIM Superbike World Championship extends its coverage through Eurosportacross more than 50 markets in Europe Discovery’s leading multi-sport brand will provide exclusive coverage in 32 markets Dorna WSBK Organization

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

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