Everton Employ Piing To Maximise Fan Engagement

Everton fans who arrived early for yesterday’s Premier League clash with Wolves at Goodison Park (19 May 2021) had the opportunity to take part in interactive games prior to kick-off.

The Club is once again working alongside crowd gaming developer Piing on innovative mass participation gaming that will engage supporters seated at times allocated to them as a result of Covid-19 restrictions.

The technology was successfully used back in December 2020 when Goodison Park hosted supporters for two Premier League fixtures and a Carbao Cup Quarter-Final. Alongside interactive games and quizzes the technology encourages supporters to remain in their seats to avoid overcrowding in the concourses.

Matt Gamble, Senior Digital Manager at Everton, said: “As a Club we’re always looking for new ways to improve the fan experience, in and outside of the stadium. When supporters have been able to attend, we’ve been unable to welcome them into our pre-match Fan Zone, so instead we have tried to provide the entertainment directly to their seats using the interactive gameshow technology from Piing.”

“The response and participation from fans back in December was extremely positive and I’m sure that Blues attending have enjoyed the interactive offer.” 

Everton welcomed 6,500 fans to Goodison Park as the Government’s roadmap out of lockdown restrictions were eased this week. Supporters arriving early had the chance to take part in a Football Trivia Gameshow which could be played on their mobile phones.

Piing creates gaming experiences for stadium-sized crowds that bring people together in the real, virtual and hybrid worlds; ensuring customer engagement and marketing opportunities for their clients which include Premier League football clubs and Blue Chip brands.

Gareth Langley, CEO of Piing, said: “We’re delighted to have been able to support Everton in their mission to provide engaging and stimulating content for their fans. Simultaneously, from a marketing perspective we have also ensured enhanced brand-interaction with the fans; providing positive brand touch-points for the Club and their partners through digital platforms.”

For more information about Piing, the developers of mass engagement for virtual and real-world crowds of up to a million or more, visit www.piing.events.

Piing:

Piing make moments of mass engagement for virtual and real-world crowds of 2 to 2 million; the games create a real competitive atmosphere that unites tribes of employees, delegates or sports fans anywhere in the world just by visiting a website from their mobile phones.

The measurable attention of the crowd generated by Piing, can be monetised through sponsorship, which are being utilised by sports clubs to create richer relationships between brands and fans, offering better ROI for partners, and a new, higher value sponsorship channel for sports.

https://piing.events/

Everton Football Club

One of the 12 Founder Members of the Football League, Everton has spent more seasons in England’s top division than any other Club (118) and been crowned league champions on nine occasions.

Founded in 1878 as St Domingo, the Club has also lifted the FA (Football Association) Cup five times and, in 1985, added the European Cup Winners’ Cup to its prestigious haul.

Throughout its 142-year history Everton has been known as a family-oriented Club based on proud traditions, affectionately referred to as ‘The People’s Club’. Those traditions have also encouraged innovation, ensuring Everton has remained one of the great pioneering Clubs in the history of the game. The first Club to construct a purpose-built football stadium, Goodison Park is one of the most revered stadiums in England. In the coming years the Club will be looking to maintain those traditions in a new 52,888 capacity stadium at Bramley-Moore Dock, ensuring the Club’s roots remain in north Liverpool for generations to come.

As a pioneer, the Club is renowned for many firsts that we take for granted in today’s game. Everton was the first Club to see its players wear shirts numbered 1 to 11, the first Club to go on an overseas tour, the first English Club to install dugouts and undersoil heating, the first Club to feature in a televised match, the first Club to introduce a regular matchday programme, the first Club to present its players with medals for winning the Football League championship and the first Club to have a player, Dixie Dean, break the 60 goals barrier in a single league season.

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