Loading Events

« All Events

(Final Date TBC) A Look To The Olympic Games

February 27 @ 5:30 pm - 9:30 pm

The Greatest Show on Earth comes to Tokyo just months after Japan has hosted another major event in the Rugby World Cup.

It’s one of the most-watched events every four years, but each time it comes around we hear that Millennial and Gen Z audiences are losing interest. With that in mind, new or technological sports like breakdancing are set to be included from 2024, while esports has been touted for inclusion in a future Games, just as it was as a demonstration sport at the 2018 Asian Games.

How does the Olympic Games keep its relevance in the modern world? Can those smaller sports we love to watch just once every four years maintain enough popularity given the immediacy of social media? And how can digital platforms and OTT help Olympic sports to grow in the future?


This event is currently listed for mid-February but this date could yet change. To register your interest for the event please email our editor at james@digitalsport.co who will keep you updated with the latest updates on the event, and don’t forget to sign-up to our newsletter for more information and all the latest in Digital Sport.


February 27
5:30 pm - 9:30 pm
Event Category:
Event Tags:
, , , ,


Subscribe to our newsletter and receive all the latest news, event promotions and industry exclusives from the world of Digital Sport

Email Address