ECB devotes £1.2 million to nurturing the future of women cricket

The English and Wales Cricket Board (ECB) has developed and funded a plan to increase female mentorship among South Asian cricketers.

The ECB has devoted £1.2 million to realizing their South Asian Action Plan, develop and maintain cricket’s female volunteer network in order to coach, mentor, and inspire the next generation of young, female South Asian cricketers.

By recruiting 2,000 South Asian female mentors, the ECB can change how cricket engages with South Asian women and girls who are potential players.

The new volunteers will also work with All Stars Cricket, which is a program aimed to get 5-8 year old children interested in cricket. They will also work in areas with high populations of South Asians and people of South Asian backgrounds, such as Birmingham, Bradford, London or Leicester.

Kamlesh Patel, ECB Non-Executive Director, said: “When we launched the Action Plan six months ago, we knew that there was a lot of hard work to be done and that a lot of people within the British South Asian community were counting on us to deliver on our promises.

“I’m pleased to say that in a relatively short space of time, progress has been made in a range of different areas including identifying our first Urban Cricket Centre and commissioning and installing 58 non-turf pitches. The announcement of funding from Sport England shows that we are in a great position to deliver on another element of our plan.

“By working closely with our key partners such as Sport England, SpringBoard, the British Asian Trust and the National Asian Cricket Council, we’re confident we will be able to ensure that cricket remains diverse and welcoming for all sections of the community.”

About author

Parker Sikes
Parker Sikes 34 posts

Parker Sikes is an American student studying advertising in London. Follow her on Twitter at @sikespar.

You might also like

Eleven Sports and One Football partner to offer individual La Liga games for a one-off fee

One Football and Eleven Sports have teamed up to allow fans in the UK and Ireland the chance to purchase individual La Liga games for a single one-off cost.

Elastoplast partnership caps off England Netball’s stellar year

It’s been a year since England’s Roses won Gold at the Commonwealth Games, and a new commercial partnership caps off a great 12 months.