Posts From Parker Sikes

Parker Sikes
Parker Sikes 34 posts

Parker Sikes is an American student studying advertising in London. Follow her on Twitter at @sikespar.

Chelsea enlist Gianfranco Zola to front the search for new FIFA 19 player

Chelsea launch search for a new gamer to be the club’s representative for the ePremier League.

British Cycling partners with Zwift to launch first British eRacing Championship

British Cycling partners with Zwift to launch the inaugural eRacing British Championship next year.

New esports advisory firm will “grow the global esports economy”

A new global advisory firm that specialises in esports has launched. Electronic Sports Group (ESG), was founded by Major League Gaming (MLG) co-founder Mike Sepso and former National Basketball Association

How the NFL is working to build a home away from home in the UK

The NFL’s attempts to expand their UK fan base looks to be paying off, touting record ticket sales, TV audiences, and sponsorship revenue, but will their fans in the UK

England Netball’s new partnership with Nike boosts women’s sport

England Netball and Nike have agreed a multi-year partnership that names Nike as their official supplier and designer of the team kit. The Vitality Roses will wear Nike dresses for

Making gymnastics mainstream through vlogs

Nile Wilson, Olympic gymnast and vlogger, believes that building his brand can make gymnastics mainstream in the next ten years. On YouTube, he has over a million followers, and he’s

IMG Arena to provide betting data on PGA Tour events

The PGA Tour and IMG Arena enter a deal to collect scoring data to send to media and betting companies.

MLB to host a London Series in 2019

Major League Baseball (MLB) will be commencing their London Series in June with a match between the World Series champions, the Boston Red Sox and one of their biggest rivals,

Fifa and Barcelona aim to standardise data amongst football clubs

Fifa and Barcelona are launching the Electronic Performance and Tracking Systems to create a “golden standard” in the way that football teams monitor data.

ECB devotes £1.2 million to nurturing the future of women cricket

The ECB is investing money to ensure that the future of England women’s cricket is a healthy and diverse one.