Official tyre sponsor of the 2016 EUROs has launched an online campaign enabling fans to virtually drive to the Stade de France from their home.

Aimed at allowing fans to get to the stadium without actually being in France for the tournament, the campaign enables fans to make their virtual journey with football legend and England veteran David James.

The experience requires fans to log into Facebook, before it shows designated driver David James in his car to pick them up and take them to the game virtually.

The technology then uses Google street view to create the journey where on arrival, fans guess how many miles they think their journey was for a chance to win tickets in the prize draw.

Continental Tyres’ Marketing communications manager Peter Robb said that it was an ideal way to combine both their affiliation with EURO 2016 with the brand’s overarching message.

“As a sponsor of UEFA EURO 2016, we wanted to celebrate the partnership as well as reinforce ‘Getting To the Game Safely,’ the overarching statement we communicate through all of our football activities.

“The Getting To the Game Safely game is an engaging user experience that fulfils our aim to highlight road safety, as well as give fans the chance to go to France to watch the games.”

As a further nod to road safety, the England team’s coach will also be fitted with Continental tyres.