Chelsea FC take to Facebook Live to unveil new kit

Football giants Chelsea FC have released their new kit via a Facebook Live stream that features stars Eden Hazard and Ruben Loftus-Cheek.

In a television broadcast-like stream on Facebook Live that features a smartly dressed presenter, the two players unzip their Chelsea FC tracksuit to reveal the club’s new kit for the 2016/2017 season.

After an entire football game was streamed via Facebook Live last week, it’s not unsurprising that a club has taken to the streaming platform for this kind of event, giving viewers a unique and behind-the-scenes kit unveiling experience – particularly given the reach of the platform.

It certainly won’t be the last either with the video attracting just below a million views after being released for just 7 hours. This is particularly relevant when you consider that the platform gives brands a channel to tailor the content to users’ needs as well as the ability for the content to spread organically.

Expect streams like these to be a lot more common as teams tinker with their digital media strategies over the summer, heading into the EUROs and the start of next season.

Take a look at the video below.

Watch Eden Hazard and Ruben Loftus-Cheek reveal the new Chelse…

Watch Eden Hazard and Ruben Loftus-Cheek reveal the new 2016/17 Chelsea kit!Pre-order here: http://che.lc/bnfYZ7

Posted by Chelsea Football Club on Wednesday, 4 May 2016

About author

Matt Tewhatu
Matt Tewhatu 155 posts

Matt is the editor of Digital Sport and Chief of Snack Media's rugby division and has a journalistic background both here in UK, Australia and in his native New Zealand. Follow him on Twitter @mtewhatu

You might also like

The Biggest Trends Affecting Marketing in Sports

This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of

La Liga surpasses 100 million followers on social media

La Liga has increased its total number of followers on social media 25-fold since 2013 and now has profiles on 12 different platforms publishing content in over 15 languages. Digital

England international Tyrone Mings has invested in football fan app JAFA – and time is running out for fans to join him

JAFA – an acronym for Just A Fan’s Analysis – is a digital platform for football supporters that allows them to read personalised news and engage with fellow fans. The business has been crowdfunding