Sport
Football Players ARE Brands
The recent Tiger Woods crisis showed the world how brands and athletes are tightly linked. While Accenture, Gatorade, AT&T dropped the golfer, other brands such as Gillette and Procter and Gamble, have significantly dimmed down their use of Tiger in advertising campaigns.
The value of communications in the sports industry
Even in the sports industry where results on the field typically speak for themselves, communication is becoming increasingly more important and valuable.
UK Sport / Sport England Merger Is The Right Way Forward
News broke last month that the Government is to merge UK Sport and Sport England in order to streamline the running of sport in England (sport is devolved in the Celtic nations).
Sports sponsorship is alive and well…if only you know where to look
Lately, it appears that the dreaded ‘S’ word has started to lose its negative connotations in the aftermath of one of our worst economic crises in recent times. Yes, sponsorship is slowly beginning to reassert its authority in the marketing mix and with just cause.
Our 2010/11 Premier League Predictions
Although there is bound to be a hangover from South Africa, the Premier League looks like it could be an exciting close run thing this term with question marks hanging over all the potential title winners.
Finding That ‘Dream Job’ In Sport
The pursuit of your ‘dream job’ is the motivation behind most students who chose to enter higher education; but three years and £18,000 later, I, like thousands of other students, am struggling to find any job…..let alone a dream one!