Sport

The AC Milan ‘Social Season’ – 2011/12

A great infographic from AC Milan showcasing their achievements in social media over the past 12 months. Enjoy!

Datatainment: How Data Can Engage Sports Fans

Looking at data from a consumer perspective, not just as a tech trend, is a new line of thought within digital sports marketing that’s becoming more and more prominent as it opens up a range of new digital media opportunities

Leeds Rhinos make history with Twitter shirts

Leeds Rhinos became the first rugby team to use Twitter handles on their shirts instead of their player’s names on Friday night.

What does the ASA ruling on Rooney / Wilshere Tweets mean?

Following the recent ASA ruling over the Nike campaign we look at what happened, what this means for the social media marketing industry and how it could affect you.

The Socialympics

Iain takes a brief look at the new legislation that has been enacted, what an infringing act consists of, the defences and exemptions , penalties and gives some suggestions as to what a brand (a non-official sponsor) should do at this months London 2012 Olympic Games.

BBC Sport launches beta Facebook App ahead of Olympics

BBC Sport yesterday launched a Facebook application offering audiences live streams of major sports events, including Wimbledon and up to 24 streams of Olympics coverage. This is the first time the BBC has live streamed events on Facebook.

Fans Chance to Send England Team Good Luck Message

England supporters get the chance to have their personal good luck video message shared with the England squad ahead of the UEFA European Championship quarter final against Italy.

The Potential of F-Commerce for Sports Organisations

Recent media attention has been on the failure of f-commerce initiatives, but is there still a way in which this can work? Guest contributor Rebecca Helmer looks at how it can (and has)

The England starting XI; if Twitter decided from the Euro 2012 squad

Leading social media monitoring software provider Brandwatch have been delving deeper into the online conversations around EURO 2012. Here is who is being talked about the most on Twitter from the England squad

Monster and Marussia F1™ Team search for Social Media Driver

Marussia F1 are after a ‘Social Media Driver’ for the British Grand Prix (7th – 8th July 2012) – and it could be you! All it takes is for you to show your social media skills, creativity and imagination on the hashtag #SMDriver