Opinion

Is this revolutionary new approach to E-Sports a game changer?

Technology in sport is clearly growing day by day: it helps clubs and organisations connect with fans and audiences, it helps sports to grow and it helps officials to get

Five things we learned from Sports Industry Breakfast Club – eSports

As one of the fastest growing areas in the sports and marketing industries at the moment, it’s probably time we started taking a serious look at the eSports landscape. This

IBM Watson lets fans get closer to the action at this year’s US Open

With the US Open into its second week, tennis fans are well and truly hooked by now. And those tuning into the US Open app will be enjoying all the

Eurosport shoots first ever 360° VR film during a competitive cycling race

Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10

NFL experiment with influencers to grow audience in the UK

Over the past few years, British audiences have begun to hear more and more about American football. From Sky Sports, Channel 4 and the BBC showing live games to a

Meet Fanto: a revolutionary take on Daily Fantasy Sports

For as long as there has been sport, there has been a desire to predict what’s going to happen in it. Predictions make it possible for fans to get involved,

Digital Sport’s Weekly Wash-Up 2/9/16

ESPN will take the flak if you skip work If you commit to broadcasting 5 straight days of college football, you won’t let anything get in the way of people watching. It may

Bayern Munich’s expansion into the US market is the smart way to success

German football club Bayern Munich seems to be the latest team looking to expand into the sport’s two emerging markets: China and the USA. And it’s the US in particular where Munich

PODCAST #2: Threepipe’s Farhad Koodoruth on using digital to help sell tickets, the role of agencies and Twitter’s future

In this week’s show I explore in-depth how sports should be utilising data to help in areas such as ticket sales. Also we touch on the role of agencies in the future, given the trend for teams and leagues to do more and more in house. And finally his thoughts on my top 3 topics including VR, personalisation and the future of Twitter.

Delivering BBC Sport’s social media offer for the Rio Olympics

Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow