Digital Sport’s Weekly Wash-Up 2/9/16

September 2, 2016

ESPN will take the flak if you skip work

If you commit to broadcasting 5 straight days of college football, you won’t let anything get in the way of people watching. It may be ripped from New Zealand Cricket, but this letter excusing fans from work is still brilliant from ESPN:

Adidas introduce latest campaign

Adidas has launched a new Athletics category – the Z.N.E. Hoodie – with the help of Gareth Bale and Ana Ivanovic. The video series is titled #FindFocus and arrives hot on the heels of the company’s remarkable #FirstNeverFollows campaign. It’s got big shoes to fill.

Minnesota just got me pumped for the new season, and I don’t even like American football

Minnesota released a superb video yesterday ahead of the new season. This is how you capture emotion and make fans want to run through brick walls for your brand:

Zenit respond to Burger King bid

The strangest story of the week comes from Russia, where Zenit St Peterburg have reportedly been offered £5.75m to change their official name to Zenit Burger King. And in typical 2016 style, the club has responded to the rumour with a gif:

West Ham discover crosswords

And finally, West Ham United decided to display all 13 of their summer signings today. Stormzy and Pogba set the bar high when they collaborated to create a music video to mark the Frenchman’s world record transfer, but The Hammers’ social team may well have outdone them here.

About author

Toby Marriott
Toby Marriott 91 posts

Toby is an Account Executive at Snack Media and Editor of Digital Sport. Follow him on Twitter @TobyMarriott

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