World Cup 2018
Two good, Two Bad: Brand Activations at the 2018 World Cup
A look at brand activations at the World Cup – some good… some not so good!
Why podcasts are taking over World Cup 2018
The World Cup always sees a technology break through into the mainstream. This tournament might be the rise of the podcast.
What it’s like to experience the BBC’s VR app without a headset
The BBC’s VR app allows fans to watch the 2018 World Cup in virtual reality. But given that most people don’t have a headset – what’s it like to experience it without one?
England v Tunisia viewing figures show how important live streaming is becoming
England’s opening group game drew a serious audience on the BBC. And iPlayer requests shows why providing a choice of viewing methods is so important.
England’s players fall well behind World Cup rivals on social media
England’s World Cup team lags behind its rivals when it comes to social media prowess.
How England’s social media output creates optimism about the World Cup
England usually go into major tournaments with the media on their backs. This time, they’ve created their own coverage and are much the better for it.
FIFA’s fan-led reporters shows why this World Cup is different to the others
Fan interaction and the explosion of content is what will make this World Cup different to all the others.
Premier League clubs build up to the World Cup by adding to fevered atmosphere
Premier League clubs are getting involved in World Cup fever.
How football clubs are supporting their stars off at the World Cup
A look at how the biggest club sides are dealing with no longer being top dog during the World Cup.
