World Cup 2018
A look at brand activations at the World Cup – some good… some not so good!
The World Cup always sees a technology break through into the mainstream. This tournament might be the rise of the podcast.
The BBC’s VR app allows fans to watch the 2018 World Cup in virtual reality. But given that most people don’t have a headset – what’s it like to experience it without one?
England’s opening group game drew a serious audience on the BBC. And iPlayer requests shows why providing a choice of viewing methods is so important.
England’s World Cup team lags behind its rivals when it comes to social media prowess.
Fan interaction and the explosion of content is what will make this World Cup different to all the others.