Posts From James Campbell

James Campbell
James Campbell 2 posts

James is a new editor to Digital Sport having just launched @FiftyDigital, a digital and social media agency specialising in sponsorship and sport. He was previously Head of Digital at Mercedes F1 Team and Williams F1. Say hello: james@fifty.digital

Eat, Sleep, Train and Tweet. Why do I need to do this again?

Eat, Sleep, Train and Tweet. Why do I need to do this again?

Telling people they should use social media is very 5 years ago. Most people know they should be doing it, but ‘why’ is still one of the most frequently asked questions from clients, particularly individuals in sport; Why do I need to be active with social media? What does it do for me?

When is an endorsement classed as an endorsement and what is the future of #sponsored content?

When is an endorsement classed as an endorsement and what is the future of #sponsored content?

How can it be monitored? When is an endorsement classed as an endorsement? When does #ad or #sponsored need to be applied? Does it even need to be applied? Who moderates this?