Posts From Ed Hartigan
Do you have Fans and Players or Customers and Employees?
Here’s an experiment for sports teams and organizations – Substitute the word ‘fans’ or ‘supporters’ for ‘customers’ and see how that impacts the thought process behind getting into social media and which departments should be involved or ‘own’ social media.
Had a Bad Season? Focus on Customer Retention
Those clubs who have been successful may be developing their marketing strategies to focus on recruiting new fans, growing their membership, increasing their brand reach and improving sales of merchandise. For those at the other end of the spectrum they should be focused on one thing – Customer retention.
People aren’t Brands
For years, corporate brands have spent vast amounts of money sponsoring and aligning themselves to celebrities to accrue reflected value from the fans who are loyal to them. The theory is obvious, “people love this singer, actor, athlete etc…so if they become our brand ambassador, they will love us too”.
Social video brings fans closer to brands
“Of all the amazing new technologies that are opening up possibilities to communicate and connect in the digital space, video is the one that holds the most promise” (Valeria Maltoni – Conversation Agent)
Andrey Arsharvin – Right Approach to Social Media, Wrong Tools
For non-football fans, Andrey Arshavin is Russia’s most talented and flamboyant player, currently plying his trade with Arsenal. His talents on the pitch are there for all to see but a recent article in the Evening Standard highlighted his willingness to engage with his fans in a far more personal and human way than many (if not all) of his Premier League counterparts.
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