Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

FC Porto Rewards Facebook Fans With Exclusive Visit To The Training Centre

FC Porto challenged the creativity of the supporters in his official Facebook page, through the application “What would you do for love to FC Porto shirt?”

SPL highlights to be made available on YouTube

The SPL have announced that match highlights and exclusive content will be made available to fans in the UK and around the world for the next three seasons

Tweets per minute breaks 100k for 100m Final

Usain Bolt’s victory in Sunday night’s 100 meter final saw twitter reaction peak 33 seconds after his lightening 9.63 second Olympic victory with 2,360 tweets per second

Tom Daley Passes 1m Followers & Becomes Darling of Twitter

Tom has been all over the news since the Games began and has seen his fan numbers go from 386k to 1m in these last 4 days on Twitter!

30m Olympic Tweets & much more from Week One of the Games

Twitter has become the go to platform for this Olympic Games. Here is a quick round up of what has been going on so far….

The Socialympics Begin with 9.6m Tweets on Opening Night!

Friday night saw the start of the Olympic Games with a flourish at the Opening Ceremony and people took to Twitter in record numbers throughout it.

Premier League Releases Social Media Guidelines For Clubs

Yesterday it was announced by the Premier League that, at the request of several clubs, have put together social media guidelines for clubs. Many would say it’s about time…

The AC Milan ‘Social Season’ – 2011/12

A great infographic from AC Milan showcasing their achievements in social media over the past 12 months. Enjoy!

Datatainment: How Data Can Engage Sports Fans

Looking at data from a consumer perspective, not just as a tech trend, is a new line of thought within digital sports marketing that’s becoming more and more prominent as it opens up a range of new digital media opportunities

What does the ASA ruling on Rooney / Wilshere Tweets mean?

Following the recent ASA ruling over the Nike campaign we look at what happened, what this means for the social media marketing industry and how it could affect you.