Tom Daley Passes 1m Followers & Becomes Darling of Twitter

I know it is not all about the numbers and Tom Daley has been around on Twitter for quite a while now (since 4th July 2009 to be exact) but it has been interesting to note the growth in fans the global exposure these Games are giving athletes.

It is not only Tom who is seeing massive growth but nearly every athlete who has been making headlines with their performances.  For example Rebecca Adlington, who took a bronze medal in the 400m earlier this week, has gone from 90k fans on 29th July to 235k fans today…… that is a phenomenal growth and her favourite event, the 800m (which she is reigning Olympic Champion) doesn’t take place until tonight.

Coming back to Tom.  He has been in the news A LOT for both his performance (when he and his partner just missed out on a medal) and when he received some abuse which lead to an arrest of the ‘troll’.  He has also been gaining coverage for his Tweeting and the fact that he wont be taking a ‘Twitter holiday’ during these games.

 

In one day he was mentioned almost 300,000 times, many were messages of support from his trolling experience.  Most of the other mentions were from admiring guys and girls who have fallen for the looks and personality of the young Brit.

The numbers are impressive, going from 386k to now passing 1m – thats a huge amount of new followers in 4 days!!  To gain over 600k fans in that time is something we are more used to seeing from global sports stars from football and NBA rather than the diving pool.

All of this has lead to him becoming the 9th UK sportsperson to pass the 1m mark.  The others are;

@WayneRooney

@RioFerdy5

@TheMichaelOwen

@Joey7Barton

@IanJamesPoulter

@McIlroyRory

@AmirKingKhan

@JensonButton

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

SPORTEL 2021: Day One Recap

This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor