Posts From Anthony Alsop
Which Geolocation Platform Is Best For Sports Marketers?
Where as location based services Foursquare, Gowalla, Hot Potato, Yelp and others relied on social networking to spread their message, Facebook turned the tables and are now trying to stamp its authority in the geolocation game by creating its own platform
How To: Monitor Your Sports Brands
you’ve set up your Facebook and your Twitter account but how do you find out what people are saying about you and then get into the conversation yourself?
Is Video The Future of Ticket Sales?
One of the most competitive parts of sports is the marketing behind the teams. How can fans be reached, without feeling like they’re being put under a full court press of advertising?
Tweet the Jets
Since social media started to gain popularity in sports around 2008, we have seen the same question asked to leagues and teams “Do you have a social media policy for your players?”. Do teams tell players what they can and can’t tweet? Until now, we weren’t really sure.
Want to Watch the Big Game? No TV? No Problem
I set out a challenge for myself for this weekends UEFA Champions League Final. I wanted to see if I could let only the internet and social media keep me up to date with the game. The TV was in the next room, but I wasn’t going to let myself off that easy, I spent the next two hours on the computer to see if I could emmerse myself in the moment
How Grassroot Sport Can Go Digital
When you think of local footy you think Saturday afternoon, catching up with mates, reasonably priced hot dogs and some very cold weather. Technology doesn’t come into it, but that is starting to change. The Caufield Bears from the Southern Football League are one of the few local football clubs that have put an emphasis on digital technology.
Do New Sports Teams Utilise Social Media To Create a Fan Base?
Gold Coast Football Club are the latest club to enter the AFL. As they prepare to enter their first year in the league, whilst still playing in the secondary league VFL, how do they establish a new fan base? Can they use social media to reach others in the football community that weren’t previously aware of them?
Fear This Deer: Milwaukee Bucks and New Media
On a recent trip to the US, Anthony Alsop caught up with Nick Monroe, who is the Head of New Media Development for the Milwaukee Bucks. He was nice enough to answer a few questions about the team, his other roles at the Bucks and how the Bucks came to be in new media in the first place.
When Facebook Connects With Sport
Over the weekend Tennis Australia, one of the best sports organisations for social media and digital technology in Australia, streamed live coverage of the Australia v Japan Davis Cup series.
