Ascot Racecourse Introduces Digital Ticketing in a “Global First” for Racing

In what Ascot is calling a ‘global first for racing’, the Berkshire racecourse last week introduced digital ticketing in collaboration with Apple, Pronto CX (the NFC mobile wallet provider), SKIDATA (access control provider), and Vivaticket (primary ticketing company).

The course will offer iPhone and Apple Watch users the option of having their event day ticket delivered directly to their mobile devices to allow them to proceed through the gates without the need for a paper ticket.

Visitors will be able to buy their ticket online using Apple Pay, download it directly to their iPhone or Apple Watch for contactless entry to the course and use their handset or Apple Watch to make purchases at the bars and restaurants or even pay for a bet.

George Vaughan, Head of Technology at Ascot Racecourse said: “It is all part of our ongoing commitment to explore innovative ways of improving the customer experience through technology. It’s safe, secure and sustainable and a great showcase of tech collaboration between leaders in their respective fields.”

See Twitter, Visa, Endeavor and Engine Sport talk about growing women’s football – with Carrie Brown, Chair of the Football Writers’ Association moderating the panel. Reserve your place below.

About author

You might also like

Socios.com to launch crypto to Fiat debit/membership card for sports fans

This story was provided by Socios.com Chiliz (Binance:$CHZ), world-leaders in blockchain based fan engagement, have announced plans to launch a $CHZ to FIAT Socios.com Debit/Membership Card – $CHZ is the

British football Brand Mitre renews partnership with Football Content Awards

The Football Content Awards today announced that it has renewed their partnership with football brand Mitre for the 2020 edition of the annual event, celebrating and rewarding the individuals, teams

What’s next for OTT?: Our upcoming DSLondon event

Digital Sport is delighted to announce that tickets are on sale for our OTT event! This event has been brought forward and will take place on the 9th March, with