In what Ascot is calling a ‘global first for racing’, the Berkshire racecourse last week introduced digital ticketing in collaboration with Apple, Pronto CX (the NFC mobile wallet provider), SKIDATA (access control provider), and Vivaticket (primary ticketing company).

The course will offer iPhone and Apple Watch users the option of having their event day ticket delivered directly to their mobile devices to allow them to proceed through the gates without the need for a paper ticket.

Visitors will be able to buy their ticket online using Apple Pay, download it directly to their iPhone or Apple Watch for contactless entry to the course and use their handset or Apple Watch to make purchases at the bars and restaurants or even pay for a bet.

George Vaughan, Head of Technology at Ascot Racecourse said: “It is all part of our ongoing commitment to explore innovative ways of improving the customer experience through technology. It’s safe, secure and sustainable and a great showcase of tech collaboration between leaders in their respective fields.”

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