As France’s top broadcast names create their own answer to Netflix, and Britain’s equivalents ponder doing the same thing, we ask what this means for the future of sports broadcasting.
England’s opening group game drew a serious audience on the BBC. And iPlayer requests shows why providing a choice of viewing methods is so important.
England’s World Cup team lags behind its rivals when it comes to social media prowess.
EFL clubs need to start thinking like Amazon ahead of the Football League’s restriction on live broadcasts next season.
Fan interaction and the explosion of content is what will make this World Cup different to all the others.