Archive

Premier League to have a winter break but proposal leaves little room for innovation

Premier League’s winter break poses a smart compromise to see players get a rest but to keep the show on the road for fans – but it leaves little room for innovation where other leagues can take advantage.

Christian Fuchs launches his own esports team, NoFuchsGiven

Leicester City title winner Christian Fuchs launches new esports team to go alongside his clothing brand, and cements his brand’s place at the heart of the football, gaming and fashion intersection.

How Wimbledon maintains its social presence even when all eyes are elsewhere

A look at how Wimbledon is gearing up its social media content in anticipation of the start of the tournament.

You’ll Never Watch Alone – How football fan behaviour is changing and what it means for brands

On the back of the Champions League final, YouTube shows why it’s such a popular resource for football fans.

FIFA World Cup social media accounts gear up for the main event

A look at how the FIFA World Cup social media accounts are gearing up to the big kick off next week.

Only the start: Amazon picks up Premier League rights hinting at more upheaval

Amazon picks up rights to Premier League games as fragmentation increases for football fans in the UK.

Barcelona display World Cup fever as top clubs muscle in on the conversation

Barcelona switch focus to World Cup and show how club football never really goes away.

How Arsenal announced new signing Lichtsteiner on social media

Arsenal are a case study in planning when it comes to announcing big events on social media. With the arrival of Stephan Lichtsteiner, they’ve shown that again.

Doing things differently: Hashtag United enter the English footballing pyramid

Neil Smythe of Hashtag United talks to Digital Sport about the team’s entry into the English footballing pyramid.

Liverpool, Manchester City and Roma show clubs are creating a wealth of their own content

The content on the websites of Roma, Liverpool and Manchester City shows how much stock football clubs are putting into creating their own content – and a wealth of different kinds.