Archive
New Second Screen Fantasy Football App enables viewers to interact with World Cup matches in Real Time
Ultimate Fan Live yesterday announced a new free mobile app that offers fans a social way to watch the 2014 FIFA World Cup. Fans who are not able to attend the World Cup in Brazil this summer can play the second screen fantasy football game using any iOS device
Who’s Winning The #WorldCup Battle Of The Brands On Twitter? #stats
With only 2 days until the opening ceremony in Rio of the 2014 FIFA World Cup, we thought we’d take a look at who is being talked about on Twitter with adidas v Nike, Coca Cola v Pepsi and Hyundai v Vauxhall
adidas launch live World Cup YouTube show, ‘The Dugout’
adidas launch brand new live YouTube series ‘The Dugout’ and declares “The traditional press conference is no more..”
World Cup Fans Seeing Double, with Multi-Screening on the Rise in 2014
The newly released Google report 2014 World Cup: ‘What a Difference 4 Years Makes’ predicts that today’s football fans will engage with more than one screen during World Cup 2014 matches.
FIFA Digital at the 2014 FIFA #WorldCup Brazil
Last week I took a look at what a few of the brands had been doing in the build up to the world’s second biggest tournament (only the Olympics outdoes it in terms of audience). So this time I’m going to look at what FIFA itself is doing when it comes to digital.
Introducing Shuffl, the World Cup sweepstake app you should be using
Marmalade on Toast is a small, creative digital agency, based in Winchester. They’re passionate about all things creative and love sport. They’ve just released a fun World Cup sweepstake app and here’s the story behind why they’ve done it.
888sport Deliver Knockout Blow on Social Media
Last Saturday saw the biggest British boxing fight in the post-war era, the rematch between Carl Froch and George Groves, with the IBF and WBA champion retaining his title with a devastating knockout in the 8th round. This was reflected on Twitter where the fight dominated the top trends and was driven by brands and fans including 888sport
Event: The Impact of Digital Technology and Social Media on Sport
On Monday 23rd June I’ll have the pleasure of being on a panel as part of Birkbeck University’s Business Week looking at the impact of digital tech and social media on sport
Storyz acquires sports digital agency nineteeneightyfour
Storyz, the sports media company, has acquired sports digital marketing agency NineteenEightyFour
Squawka Enter $70 Billion Fantasy Sport Market With Official Launch of ‘Battle Mode’ at Inaugural London Technology Week
London-based startup Squawka have announced they are entering the fantasy sports market with the release of a new free-to-play product called Battle Mode.
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