Archive

Sponsorship & Social Media [event]

Tuesday 25th Feb: The 5th Digital Sport London event looks into the affect social media has had on the sports sponsorship industry, with leading lights from Synergy, IMG, AKQA and GMR Marketing.

CIPR Excellence Awards 2014 – Best Sporting Campaign

UKSN is this year an official supporter of the CIPR Excellence Awards, entries are still open for Best Sporting Campaign so get your entry in now.

The Digital Super Bowl

Aaron Jaffrey, from digital agency NineteenEightyFour, takes a look at how the digital game played out at Superbowl XLVIII between the Seattle Seahawks and Denver Broncos

“Porto and Europe Interconnected”

FC Porto has just launched a campaign with the slogan: “Port and Europe interconnected”. This campaign marks the presence of national three-time champions in the UEFA Europa League.

Case Study: Professional Squash Association’s Social Commentary Competition

At the end of 2013, the Professional Squash Association launched a fan competition called #Voice4Squash. The winner took almost half the votes and will commentate on live games in 2014 on SquashTV

Nottingham Forest launch “Find Your Third Shirt” Treasure Hunt

Ahead of the launch of the club’s new 3rd kit on Friday, they have been running a Twitter Treasure Hunt around the city for lucky fans to win a limited edition shirt

The FA partners with RadiumOne to reach new digital audiences

The Football Association has announced a partnership with RadiumOne to improve how it engages with its customers digitally and provide additional value to their commercial partners.

#LoveJu: the world’s first social choreography

Juventus, the current leaders of Serie A, devised a great way in which to engage with fans of the club around the world. The #LoveJu initiative was the world’s first choreography conceived and voted for entirely on social networks

Premier Sponsor of European Handball launches world’s first Interactive Advertising Campaign

JACK & JONES launched the world’s first interactive advertising last weekend, at the VELUX European Handball Champions League. Partnering with Kwangl.com, the men’s fashion brand gave away 800euros worth of vouchers to participants, in return for a Tweeted hashtag.

Follow all the action from Sochi on the new Team GB LIVE Dashboard

The Team GB LIVE dashboard is now up and running at live.teamgb.com/ and puts Sochi 2014 into the hands of fans, providing them with a truly customized Olympic experience, available on both desktops and mobile devices.